What is a KPI | Key Performance Indicator

The video explains Key Performance Indicators (KPIs), defining them as quantifiable metrics used to measure the performance of specific aspects of a business or organization against its goals and objectives.

KPIs are crucial for tracking progress, identifying areas for improvement, and making data-driven decisions.

Effective KPIs should be specific, measurable, attainable, relevant, and time-bound.

The video emphasizes that different businesses will have different KPIs based on their unique goals, such as sales metrics for an e-commerce business or volunteer engagement for a non-profit.

Overall, KPIs help focus efforts on what matters most to drive growth and success.