July 16, 2018

[How to] – Conduct a SWOT Analisys

Just discovered: How to conduct a SWOT Analysis.

A very well done video.

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  • Great overview!
    New Product Introduction should start with multiple teams participating in this activity.
    Example of real experience.
    Goal=Next Generation product with new feature
    S=design expertise
    W=new feature never before manufacture
    O=customer demand for new feature
    T=Competition is working on a similar feature
    The above goal can then be combined with other NPI goals to determine overall product strategy.

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